Charlotte
Your customers' journey - a cruise or a slog?
Creating a customer journey map helps identify areas to improve and strengths to to leverage.
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Charlotte
- Mar 27
- 2 min
Customer Persona Grata
I believe understanding current and future customers' needs well is the cornerstone of every strategy
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Charlotte
- Apr 26, 2021
- 3 min
Finding my future on the IOD Future Directors Programme
As well as running my consulting practice Auburn, I’ve recently embarked on a career in corporate governance, and I was fortunate enough...
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Charlotte
- Jan 6, 2021
- 2 min
When Less Is More
To reflect the breadth of services I offer, I have chosen to drop Marketing from my brand name and become Auburn. Simply Auburn. Here's why.
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Charlotte
- Jun 10, 2020
- 1 min
What are you famous for?
For lots of us, these last few months have been focussed on keeping on keeping on, adding new ways to reach our customers, or setting out...
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Charlotte
- May 1, 2020
- 2 min
Kon Mari your marketing plan
We're all adapting to our changing environment. Does your marketing plan spark joy?
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Charlotte
- Apr 23, 2020
- 1 min
Light up your face!
We're all now well into the swing of video based meetings, and I don't know about you but I'm seeing some great and not so great use of...
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Charlotte
- Apr 14, 2020
- 3 min
Finding Purpose
Even for marketers, establishing a clear purpose for our companies can be one of the most abstract challenges we face.
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